Hosting an Event for Customer Appreciation and Public Awareness

It is important that businesses show their customers that they are appreciated by hosting an event that is fun and gets them involved in meeting other people as well. The goal is to continue your relationship with your existing customers which helps in retaining their loyalty and in the long run getting more referrals. I read in a marketing journal that 80% of your business comes from 20% of your existing clientele. The other 20% will be new prospects and referrals from existing customers. It is extremely important to meet new people all the time while at the same time strengthening existing relationships. This can be done through hosting a fun event in which your customers will help you get the word out for you to new prospects. Once your attendees are at the event you can ask them to join your email list and by doing that they get entered into a drawing for prizes. This is a great way to reach out to potential prospects. Once the event has passed you can continue reaching out via email by providing your email database informed by educating them about your product and services through an e-newsletter.